The Palestinian Authority has placed a full-page advert in Israel's Hebrew newspapers to promote an Arab peace plan first proposed in 2002.
The Saudi-backed initiative offers Arab recognition of Israel in exchange for an end to Israel's occupation of land captured in the 1967 Arab-Israeli war.
It also proposes what it calls a just solution for Palestinian refugees.
The Israeli government has noted "positive aspects" in the plan but has not formally accepted it.
In a BBC interview coinciding with his presidential visit to the UK, Israeli President Shimon Peres praised the plan as a "sea-change" in Arab policy.
Defence Minister Ehud Barak meanwhile said it could "serve as the basis" for negotiations.